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Why reduce dairy - Video thumbnail
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ONE GLASS OF MILK

Who really pays the price ?

Follow a single glass of milk from birth to disposal. The story is longer – and harsher – than we were ever told.

Calm calf lying down

Animals

Milk begins with separation and ends in slaughter.

Stepping away from dairy is stepping out of a cycle of suffering.

Compassion, practiced quietly, every day.

Earth viewed from space

Planet

Dairy takes from the Earth – land, water, and feed – and returns pollution and methane.

Plant-based choices lift the load, giving the planet room to breathe.

A Shift We Can All Make

They Chose Differently

From athletes to actors to change-makers, many familiar voices are stepping away from dairy to live with greater intention.

Virat Kohli

Virat Kohli

Cricketer

Follows a strict plant-based diet for performance, digestion, and recovery.

Anushka Sharma

Anushka Sharma

Actor

Publicly promotes cruelty-free and plant-based living, including dairy alternatives.

Sonam Kapoor

Sonam Kapoor

Actor

Long-time vegan who actively supports animal rights and plant-based brands.

Shahid Kapoor

Shahid Kapoor

Actor

Vegetarian since childhood and mostly plant-based; promotes eliminating dairy for health.

PV Sindhu

PV Sindhu

Badminton Champion

Not fully vegan but follows a strict, dairy-limited diet for athletic performance.

Vidyut Jammwal

Vidyut Jammwal

Actor & Martial Artist

Follows a plant-based, mostly vegan diet focused on performance and compassion.

Virat Kohli

Virat Kohli

Cricketer

Follows a strict plant-based diet for performance, digestion, and recovery.

Anushka Sharma

Anushka Sharma

Actor

Publicly promotes cruelty-free and plant-based living, including dairy alternatives.

Sonam Kapoor

Sonam Kapoor

Actor

Long-time vegan who actively supports animal rights and plant-based brands.

Shahid Kapoor

Shahid Kapoor

Actor

Vegetarian since childhood and mostly plant-based; promotes eliminating dairy for health.

PV Sindhu

PV Sindhu

Badminton Champion

Not fully vegan but follows a strict, dairy-limited diet for athletic performance.

Vidyut Jammwal

Vidyut Jammwal

Actor & Martial Artist

Follows a plant-based, mostly vegan diet focused on performance and compassion.

"Choosing compassion and awareness can quietly shape a better world."

A softer way to eat

Simple Swaps. Kinder Choices.

Reducing dairy doesn't mean giving up what you love. Plant-based alternatives make everyday choices easier — one simple swap at a time.

Ready to Begin?

Take the Pledge

Join thousands who've already started their journey to a healthier, more conscious lifestyle. It's easier than you think.

Food That Feels Familiar

Comforting, Plant-Based Recipes

These recipes aren't about perfection or rules. They're about making the journey easy — without losing the joy of food.

THINGS WE BELIEVED Myth Buster

A Moment Of Clarity

Some beliefs stay with us simply because they're familiar. Here, we pause, reflect, and explore dairy stories with fresh eyes and open minds.